Giving Visual Design help to a travel service start up
Beginning by mapping the customer flow
Data showed that the process was confusing and unclear
I created better visual hierarchy and refined the copy
Finding the best solution to SMS user interaction
Once the alert email had been redesigned, the need to address the SMS alert process became urgent.
In an effort to understand the optimal interaction via SMS, two similar prototypes were created and tested on UserTesting.com. One with the call to action higher on the page. There were no significant differences found between the two layouts.
However, users were asked to answer the question:
"I clearly understand what to do next"
(on a scale from 1 to 10 for both designs — 1 being equal to "Not at all clear" and 10 being "Very clear.")
Of all respondents, 80% were very clear in both tests. Indicating that the redesigned interaction pattern was a success regardless of button placement.