Creating a new campaign from print to web
Working as a UX design team of one
Next, I began by getting persona information from a recent corporate site redesign. I then narrowed those down to the relevant personas for this project and validated those with the donor relations team members whose donors would be the target for the project.
With my final personas complete, I moved forward with creating user flows for my understanding of the project. Working from there I created wireframes of the site.